Business Vitals Checkup
Is your small business healthy?
Pick your industry and enter a few figures. See your margins, turnover and revenue per employee against industry benchmarks — with one read on overall health.
3 of 4 in a healthy range. Healthy for your industry.
- Net profit margin21.7%
- Gross margin72%
- Employee turnover10%
- Revenue / employee$120,000
Example figures — edit any input to recompute every metric against its cited benchmark.
Your business — pick an industry to benchmark against
Net income as a share of revenue vs your industry average.
Above your industry's average net margin.
Source: NYU Stern industry margins
Revenue minus cost of goods, as a share of revenue.
Above your industry's average gross margin.
Source: NYU Stern industry margins
Annual separations as a share of headcount vs your industry.
Below your industry's typical turnover — good retention.
Source: BLS Job Openings & Labor Turnover
Annual revenue divided by headcount.
Uses the shared inputs above.
A typical revenue-per-employee range.
Source: SBA / Census small-business data
How this checkup works
Each metric compares your figure to a benchmark for the industry you pick: net and gross margins against NYU Stern's cross-industry averages, employee turnover against BLS separations data, and revenue per employee against a broad small-business reference. Estimates for context, not accounting or tax advice.
Sources: NYU Stern (Damodaran) industry margins 2026 · BLS Job Openings & Labor Turnover · SBA / Census small-business data.
Frequently asked questions
Why do margins vary so much by industry?
Software carries very different economics from a restaurant or a contractor. Benchmarking against your own industry is the only fair comparison — which is why the industry picker drives every number here.
Is high turnover always bad?
Some industries (retail, food service) run high turnover structurally. We benchmark against your industry so the comparison is realistic.
Every number here is benchmarked against a cited public source. Estimates only — verify important figures independently.